Maxim Behar is a leading Public Relations expert with wide experience and strong presence in many countries all over the world. He travels a lot and often speaks in front of world leaders audiences, practitioners, students, and opinion makers on Leadership, Modern Public Relations and Social Media topics.

His fist try on the music stage was with smashing hip-hop/ rap hit PR We Are, performed together with the Chicago rap singers Big Sha and Lil Sha and also with the participation of the Nashville country star Sarah Harralson. The song was first premiered on the playlist of the New York based hip-hop radio station Hot 21 and on Sofia based BG Radio on October 17, 2023. The video clip had a premiere two days later on Euronews TV. PR We Are is now on all major music platforms like Spotify, Apple Music, YouTube, SoundCloud and more than 45 others.

Maxim is inducted in the Global PR Hall of Fame in London in 2017 for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.

In 1994 Maxim founded M3 Communication Group, Inc., a leader in the field of public and media relations in Bulgaria. Since then he has been the company's Chief Executive and Chairman of the Board of Directors. Since 2000 the company is a partner of the Global network Hill and Knowlton.

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